We had speculated what the fifth Jurassic Park movie was going to be called for a long time with names like Jurassic Park 5, Jurassic World 2, Jurassic War, Jurassic _____, Epoch, Ancient Futures and we finally got the name alongside the new poster which was Jurassic World Fallen Kingdom. But is it a good title?
If we take a look at the history of the film franchise we can see that Jurassic Park has never had any consistency in the titles. As a kid I was always bothered by The Lost World: Jurassic Park as I wanted the title to be Jurassic Park: The Lost World. Of course back then I didn’t know that the book sequel didn’t even include the Jurassic Park moniker and only went for the generic The Lost World title. Then we had Jurassic Park 3 which got rid of the subtitles and went with the three claw marks ///. Jurassic World was once again the name of park in the movie even if it did drop Park from the franchises name. And with Fallen Kingdom we can see that the only logic recurring theme is the inconsistency.
The title is definitely weak and doesn’t seem to fit the Jurassic Park franchise. It’s odd that the expanded universe from video games to the comics had better ideas with titles like “Chaos Effect”, “The Chaos Continues” and “Return to Jurassic Park” which all seem to fit the franchise much better than what we’ve gotten. Even the cast members didn’t know the title of the movie but I just don’t see how relevant the title can be to justify the generic sounding title that would fit an action movie more.
People have played around with the title changing it slightly to make it a bit more interesting or consistent like mimicking The Lost World and adding a “The” and putting the title first. The Fallen Kingdom: Jurassic World. It doesn’t fix the problem of the title but it does feel more at home. It was a long shot but I would have preferred the two working titles Epoch and Ancient Futures even if they didn’t seem to fit the franchise much either. Hell the caricature Jurassic World: The Lost Park was decent as was Jurassic World // with the 2 claw marks.
The actual poster is a bit boring as well, it continues the horrible all silver look of the original and just copies The Lost World’s cracked gimmick. It was great back then but here it’s just being re-used. And even the tag line “Life Finds a Way” is just a quote from the first film. With just a little work the title could’ve been much better, Chris of Jurassic Outpost was able to make it much better quickly with some editing. The emphasis on the flames is shown and adds color to the logo which is rather nice and fits the “burning” theme they wanted to go with.